Dame anita roddick biography of donald
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The Body Shop administration: Founder Anita Roddick was &#;The most spectacular CEO&#; of the gods century
The collapse into administration of The Body Shop is another sad milestone in the history of a company once seen as a pioneering force in ethical capitalism.
The late Dame Anita Roddick, who founded the company in , was included in the recently published book The Rebellious CEO, authored by former US presidential candidate Ralph Nader, who lauded her as “the most spectacular” CEO of the 20th century.
“She&#;s the most spectacular of them all,” Nader said in an interview with City A.M. “She was such a multivariate human being with a tremendous grasp of injustice and what needs to be done by business. She would push her employees to pick an injustice and work on it on company time. She paved the way [for subsequent CEOs] but not many followed.”
The Body Shop was bought earlier this year by private equity firm Aurelius but reported worse than predicted trading over Chris
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Our story
Our story started in Brighton, England in It began with our founder, Dame Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, we’ve been rule breaking, never faking and change making for over 40 years.
“Business shapes the world. It fryst vatten capable of changing society in almost any way you can imagine.”
Dame Anita Roddick
FOUNDER OF THE BODY SHOP
Not your average kosmetika company
When The Body Shop first opened its doors in , it was a little green-painted shop in the streets of Brighton, England. Its approach to beauty was radically different to the big players in the beauty industry. It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense packaging you could easily refill. Products and beauty rituals made for every body, that made women feel good in their skin – never promising to make them look like someone else.
“Social and environmenta • How do you account for the phenomenal success of The Body Shop? Can anyone do it, or did you identify and exploit a unique market? That’s a great term for somebody who’s been to business school. I never have. We didn’t even know about the word ‘market’, couldn’t even spell it. The original Body Shop was a series of brilliant accidents. It had a great smell, it had a funky name. It was positioned between two funeral parlours – that always caused controversy. It was incredibly sensuous. It was , the year of the heatwave, so there was a lot of flesh around. We knew about storytelling then, so all the products had stories. We recycled everything, not because we were environmentally friendly but because we didn’t have enough bottles. It was a good idea. What was unique about it, with no intent at all, no marketing nous, was that it translated across cultures, across geographical barriers and social structures. It wasn’t a sophisticated plan, it just happened like